Most website owners have a blog on their website, but in reality, a blog alone isn’t enough to boost your SEO. The blog needs to be useful and relevant, and every post should be optimised.
If you’re considering improving your blog but you’re not sure how this will benefit you, we’re here to help. Here are three ways that better content can lead to better SEO.
The images will be optimised
Good content will be fully optimised for search engines, and this means that the article won’t be the only section with meta tags, the images will be optimised too. This can help to improve your website ranking as there will be more tags on your page, making it easier for potential customers to find your website – https://www.forbes.com/sites/jaysondemers/2017/05/16/is-it-still-important-to-optimize-your-images-for-seo/)
If you want to include tags on your images, make sure to include a relevant keyword as the alt tag. This is because the alt tag is the main way that search engines rank pictures.
There will be more relevant keywords
Great content will be filled with relevant keywords; they will be in the heading, the subheadings, the main body and in the images. This means that it will be easier for search engine bots to understand what your website is all about, so it will appear in the most relevant searches. For instance, if you sell bikes in London you are more likely to appear in local searches, as the word “London” will repeatedly appear in your blog.
If you are not sure which keywords you should be using, don’t worry, there are lots of keyword tools that you can use to make sure that you are including relevant keywords on your website. Some of the best are SEMrush, the Google AdWords Keyword Planner and WordStream.
If you are looking for professional SEO services in London to help you with your website, check out a company such as https://www.elevateuk.com/seo-services.
Your website will have more outbound and internal links
Great content will include lots of outbound and internal links, and this will help to create more authority on your website. This is because websites with fewer links often register as spam websites, so they are pushed down the search engine results page. This means fewer potential customers will find your website, so it is important to include lots of links.